🎁 Souvenir guide — where to buy
Most regional omiyage is best bought where it’s made, so grab these as you go. Each card links to the shop on Google Maps and (where available) the brand site. Tap a photo for its source.
Kagawa
Takamatsu · Kotohira · Shōdoshima
Half-dried Sanuki udon set
Semi-dried noodles that keep the fresh chewy bite ~1 month; boxed with mentsuyu — the classic Kagawa edible gift.
¥2,750–3,000 / box⭐ Tabelog 3.12

Sanuki wasanbon sweets
Refined molded fine-sugar higashi from a 220-yr maker — dry, very light, beautifully boxed; elegant for parents/grandparents.
¥1,000–2,500⭐ Tabelog 3.41
➕ Also: Shōdoshima extra-virgin olive oil & olive-leaf tea/soaps (Olive Park / Inoue Seikōen).
Tokushima & Iya
Awa indigo country
Awa indigo (aizome) cloth
Natural-ferment indigo handkerchiefs, scarves and stoles — flat-packing, durable, beautiful. Ai-no-Yakata is best value; BUAISOU is the premium studio.
¥1,000–3,500
➕ Also: organic sudachi ponzu, Naruto thread-wakame (Yaohide), and dried Iya soba (Michi-no-Eki Ōboke).
Kōchi
Yuzu, sweet-potato & washi
Umaji-mura yuzu ponzu
Kōchi's most iconic yuzu product — an award-winning bonito-dashi yuzu ponzu; shelf-stable, an everyday family favourite.
¥360–650 / bottle

Imo-kenpi sweet-potato sticks
Premium, lighter candied sweet-potato sticks from Japan's #1 maker; sealed bags travel great — the gift-grade Kōchi snack.
¥400–800

Tosa washi paper goods
UNESCO-recognised handmade paper — postcards, letter sets, notebooks. Flat, light, unspoilable, the most travel-friendly gift here.
¥200–2,000
➕ Skip take-home katsuo (it needs freezing) — eat it fresh at Hirome Market instead.
Ehime
Imabari towels & citrus
Imabari towels — the star gift
Soft, fast-drying, certified; durable, light, beautifully boxed. Buy at Iori (Dōgo arcade — Japan's largest towel store, tap-mikan-juice counter) or the brand HQ.
¥600–8,000⭐ Iori 4.2★ (302, Google)

POM mikan juice & jelly
Ehime's iconic 100% mandarin juice; jelly gift boxes are the lightest packable option. Don't miss the 'tap mikan juice' in the Dōgo arcade.
¥500–1,800
➕ Also: Ichiroku yuzu tart (a sliceable Matsuyama roll-cake).
Hiroshima & Miyajima
Brushes, momiji manju & lemon
Momiji manju
Maple-leaf cakes — Nishikidō's soft 'nama momiji' (box at Hiroshima Station) or Momijidō's fresh-fried age-momiji eaten on Miyajima.
¥130–150 / pc; box ¥770

Kumano fude brushes
World-famous handmade makeup/calligraphy brushes — a premium keepsake. Top brands Hakuhōdō, Chikuhōdō, Koyudo.
¥3,000–8,000 (single)

Setoda lemon cake
Hiroshima's signature lemon cake with real Setoda lemon-rind jam; individually wrapped, light, travels well.
~¥250 / cake
➕ Also: Kamotsuru daiginjo sake (from nearby Saijō).
Okayama & Kurashiki
Denim, kibi-dango & Bizen ware
Kurashiki / Kojima denim
Japan's denim capital — wallets, card cases, totes, caps; packable, durable indigo craft. Browse Kurashiki Denim Street in the Bikan quarter.
¥1,500–8,000

Kōeidō kibi-dango
The original (since ~1856) maker of Okayama's soft millet-mochi dumplings; individually wrapped, ~20-day shelf life, Momotarō packaging.
¥411–1,232

Bizen-yaki pottery
1,000-year-old unglazed wood-fired stoneware; sake cups, chopstick rests and small cups are compact, heirloom-quality gifts.
¥1,000–5,000
➕ Also: Okayama white-peach & Muscat jelly assortments (~2-month shelf life).
Kyoto
Matcha, sweets & blotting paper
Ippodo matcha tins
Revered tea house since 1717; flat rigid cans travel well. 'Sayaka' is smooth, 'Ummon' is full umami.
¥1,600–2,700⭐ Ummon 4.89★ (717, own site)

Yatsuhashi
The classic Kyoto sweet — cinnamon mochi (soft 'nama', or crisp baked which keeps longer). Otabe, Honke Nishio, Shōgoin.
¥600–1,300 / box

Yojiya blotting paper
The beloved light gift: flat, feather-light, iconic geiko-face logo — buy several for many relatives. Also hand cream/lip balm.
¥323–380 / booklet
➕ Also: Shōyeidō incense, Kyo-sensu folding fans, furoshiki & tenugui cloths.
Nara
Deer goods & brushes
Deer-themed gifts
Cute & packable: Shika sablé deer cookies (Yokota Fukueido), deer-motif tenugui & pouches (Nakagawa Masashichi), plushies/keyrings.
¥1,000–2,500
➕ Also: Akashiya brush pens (Nara fude), Kōbaien sumi inksticks, Narazuke pickles, and Mahoroba Daibutsu pudding (Google 4.4★, 638).
Osaka & general
Shoes, snacks & cosmetics
Onitsuka Tiger / ASICS
Japan stocks models, sizes & colourways often unavailable abroad, frequently cheaper. ASICS Shinsaibashi has a free FOOT ID fitting; tax-free + ~5% visitor discount.
¥8,000–20,000⭐ ASICS Shinsaibashi 3.9★ (246)

Regional KitKats & snacks
Matcha/sake/houjicha KitKats, Baton d'Or 'luxury Pocky' (Kansai-only), Glico Pocky tins — individually wrapped, suitcase-proof, great for a big family.
¥600–900
➕ Also: Japanese skincare (Senka, Hada Labo, Curel, Lululun masks) at drugstores; Sakai knives at Tower Knives (checked luggage); depachika sweets at Takashimaya/Hankyū.
🧳 Packing & tax-free: carry-on the flat/light gifts (towels, brushes, washi, textiles, matcha tins, KitKats); check the knives, sake/whisky and liquids (ponzu). Tax-free needs your physical passport & ¥5,000+ per store; consumables are sealed — don’t open them in Japan. Buy perishables (nama-yatsuhashi, fresh momiji, Royce’ nama-chocolate) near departure.